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Soleil’s To-Dos
is far more than a huge distribution list! Our primary business
is our calendar of To-Dos!
Soleil’s To-Dos
web traffic is generated by our newsletters (which contains
links referring readers back to our website), our attendance at
sophisticated To-Dos, a growing number
of links contained on quality websites, word of mouth and our high search
ranking, causing the website advertising with Soleil's
To-Dos to extend to a sophisticated audience and beyond
the limits of our subscription base. Our
Sophisticates
include Black CEOs of major organizations and corporations,
attorneys, medical and financial professionals and an incredible
number of entrepreneurs. Our
Sophisticates
are upwardly mobile (spiritually and professionally) and
celebrate the culture of the African Diaspora and beyond!
Whether you seek cultural diversity or target the urban,
African-American market, by advertising with
Soleil’s To-Dos, your organization will reach
Sophisticates
who are active socially and professionally.
TO-DO
LISTINGS
Standard To-Do Listing - Free!
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Event List image
maximum pixel size - 120w x 180h
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Event List
description: maximum characters - 300; font size - 8
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Event list
Headline - font size 9
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Events posted at
the discretion of Soleil's To-Dos
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Event Detail
image pixel size - 300w - x 400h
Soleil's Pick - Free
('cuz you can't pay us to pick your event)!
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Certain
To-Dos are added to "Soleil's Picks," solely based
on the whim and discretion of "The Publisher." Certain
things like a cool factor (not as in "invited celebrity
guests"), thoughtfulness of planning, presentation,
intrigue, etc., are what I look for. You can send an
e-mail requesting to have your event considered as Soleil's
Pick (frankly, every event that passes my way is so
considered) but you won't receive a response. That's
just too stressful, man! You can, however, pay to
upgrade your event listing, thereby giving it more
visibility as a:
Featured To-Do Listing - $75
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Event listing
image maximum pixel size - 240w x 360 h
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Event listing
description maximum characters - 600; font size - 9
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Event list
Headline - font size 10
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Contact us for a
sample of how your event will appear!
Sponsor To-Do - $125
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Event listing
image maximum pixel size - 600w x 700h. Enhance your
event by displaying your event “plugger” as the image
instead of the standard listing!
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Text and image will have
standard display on the Event Detail page.
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Available only as an add-on to purchase of
E-Mail Advertising.
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Contact us for a sample of how your event will appear!
WEBSITE ADVERTISING/
Vertical Sidebar - $100,
Monthly
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Your event or business image and/or logo:
Maximum
Height and Width – 160 x 160pixels
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Image may be animated
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Image as
hyperlink to your website (if no website, you may create a
web page of information about your business,
which will be hosted on the Soleil’s To-Dos
website)
Banner - $250, Weekly; $800, Monthly
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Your event or business image and/or logo:
Maximum Height and Width – 200 x 500 pixels
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Image may be animated
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Image as
hyperlink to your website (if no website, you may create a
web page of information about your business,
which will be hosted on the
Soleil’s
To-Do
website)
E-MAIL ADVERTISING
Solo
E-Mail ($150)
Send an e-mail to Soleil’s Sophisticates
containing information about your To-Do.
It is recommended that careful consideration be given to your
subject line to ensure that it is compelling. Solo e-mails must relate to an event
eligible for inclusion on a Soleil's To-Dos
calendar and are limited to one
e-mail daily to ensure that such e-mails are not treated as
“junk mail.” Due to the frequency limit, priority will be given
to those ads that include a discount, giveaway or other
benefit. Include a “Sponsor To-Do” to enhance your event listing!
E-MAIL
NEWSLETTER ADVERTISING
Soleil’s To-Dos
weekly newsletters are not only read multiple times by
Soleil’s Sophisticates, they are also frequently
forwarded to their colleagues
and friends! Thus, this method of advertising will lead to
repeat views and may expand your visibility beyond our
distribution list.
Visibility is
further enhanced by the posting of the current newsletter on the
Soleil's To-Dos Home page each week - thus, your
ad will also reach general website visitors. And the
Newsletter
Archives
gives your ad longevity!
Newsletter Banner Ad ($200)
Promote your
business with a Banner Ad in our weekly newsletter. Banner
Ads are located at the top of the Soleil's To-Dos
newsletter (700x100px) and provide great visibility for your
business.
Newsletter Featured To-Do ($175)
Only one Featured To-Do is included with each
e-mail, ensuring prominent visibility for your event.
Choose to display your event "plugger" (700w x 900h) or an image
(240w x 360 h) along with a written description of your event. Due to the frequency limit, scheduling
priority will be given to those ads that include a discount,
giveaway or other benefit. (Newsletter Featured
To-Dos must relate to an event eligible for inclusion on
a Soleil's To-Dos calendar.)
Newsletter Sponsor ($50)
Your logo (max 150x150px), as a hyperlink to your website, appears at
the bottom of the
Soleil’s To-Dos
weekly newsletter. Bundle four consecutive newsletters for
$150.
SOCIAL MEDIA
ADVERTISING
Rays of Light ($25
per post)
Information about
your event of business posted on specific dates simultaneously
through our FaceBook, Twitter and other social media websites.
Ask about discounted rates for a package of five or more Rays of
Light.
QUID PRO QUO ADVERTISING
You better catch me
before I “blow up” and become “we” (complete with an advertising
& sales team lacking the authority to bend my (oops – I mean,
Soleil’s To-Dos’) rigid pricing structure) because
right now “I’m” open to a quid pro quo arrangement with
appropriate events/organizations. Contact
Advertising@so-LAZE.com with your proposal!
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